“Broadband” simply means a fast connection to the Internet that's always available. If that's all it is, you might wonder what the fuss is all about? The truth is, it's not what broadband is, but what it enables you to do that's important. As more and more small to medium-sized companies are discovering, broadband is opening up new opportunities for businesses. It allows them to compete directly with much larger organisations, gain access to new markets, streamline work processes and generate significant cost benefits. It can be accessed through telephone lines, cable networks, satellite and wireless links and operates much like a dial-up connection, but with less fuss. Although the technology is advanced, installation is generally straightforward. As the competitive market drives down costs, switching to broadband is increasingly simple.